73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. The latest video marketing statistics show that 86 percent of marketing professionals use video as a marketing tool (Wyzowl, 2021).
96% of People Turn to Videos to Learn More About a Product or Service.
According to data gathered by Content Marketing Institute in 2020, 71% of B2B marketers are using video marketing. 66% of B2C marketers are creating videos.
It all comes down to the return on investment ( ROI). If we look at the numbers, 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018).
The majority of them (78 percent) say videos have directly increased sales.
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